Dark is Beautiful is an awareness campaign launched in 2009 by Women Of Worth to challenge the belief that the value and beauty of people (in India and worldwide), is determined by the fairness of their skin.

Dark Is Beautiful celebrates the beauty and diversity of all skin tones.

It seeks to draw attention to the unjust effects of skin colour bias, shaped by societal attitudes and reinforced by media messages and that is corroding the self-worth of countless people, young and old.