Who’s Behind the Dark is Beautiful Campaign?

By Kavitha Emmanuel | Director of WOWThe success we have had so far with the Dark is Beautiful campaign is because of people like you who have believed in this cause and lent their support wholeheartedly. We have gone this far as an NGO with very little resources....
Get On the Bus, Baby

Get On the Bus, Baby

Dark is Beautiful is celebrating 1.2 Billion Shades of Skin Colour on Saturday, November 16, in MUMBAI. Join the colour madness at these locations: Point 1: GATEWAY OF INDIA. Pick up at 9:00am Point 2: MARINE DRIVE. Pick up at 9:45am Point 3: CHOWPATTY. Pick up at...
Let There Be Light!

Let There Be Light!

By Kavitha Emmanuel | Director, Women of Worth This Diwali let’s take a pledge to esteem all people based on their innate value and not judge them based on their skin colour. In celebrating skin colour diversity we give back to people the dignity they deserve. In the...
Join the Thunderclap!

Join the Thunderclap!

You’ve probably asked yourself: What is Thunderclap?   Thunderclap is a new website that will allow you to join a group of people and tweet or post a facebook status in support of Dark is Beautiful at the  EXACT SAME TIME, creating a wave of attention.   ...
The Old Has Gone, The New Has Come!

The Old Has Gone, The New Has Come!

By Kavitha Emmanuel | Founder and Director of WOW It’s amazing to see how the Dark is Beautiful Campaign has gone viral. The WOW team was taken by storm. We are grateful to all our supporters for standing up with us to address this age-old belief that ‘fair alone is...
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