by Dark Is Beautiful | Apr 24, 2019 | Advertising, Advocacy, Discrimination, Media Literacy, News, Skin Colour Bias
Advertisers are storytellers. They have the creative job of spinning a story of a product or service and convincing us that it is actually worthy of our attention, time and money. Keeping the target audience in mind, they weave in visuals, music, language, people,...
by DISB | Jun 30, 2014 | Advertising, Advocacy, News, Petition
A resounding ‘Thank You’ to the Advertising Standards Council of India (ASCI) for introducing new guidelines for fairness products advertisements. While we eagerly await the formalization of these guidelines let’s face the fact that these guidelines will...
by DISB | Jan 18, 2014 | Advertising, Advocacy, Beauty Ideals, Discrimination, News, Petition
WOW’s petition on Change.org against Fair and Handsome ad garners a one on one meet with the top brass of EMAMI. January 18th, 2014, Kolkatta — Women of Worth (WOW) , the Chennai based NGO behind the Dark is Beautiful Campaign, was invited today to a one on one...
by DISB | Dec 10, 2013 | Advertising, Beauty Ideals, Discrimination, Prejudice, Skin Colour Bias
The “Dark is Beautiful” campaign has an underlying assumption— that Beauty exists! It is a clear reference to the ubiquitous existence of beauty in our world. It is also a bold challenge to social attempts to fracture beauty. One attempt to do so is by pitting one...
by DISB | Nov 15, 2013 | Advertising, Advocacy
By Kavitha Emmanuel | Director of WOWThe success we have had so far with the Dark is Beautiful campaign is because of people like you who have believed in this cause and lent their support wholeheartedly. We have gone this far as an NGO with very little resources....
by DISB | Jul 31, 2013 | Advertising, Beauty Ideals, Discrimination, Petition
By Pamposh Dhar | Dark is Beautiful campaigner We are bombarded by print ads and TV commercials all day long. So much so that we hardly pay heed to them any more. But when “King Khan” himself shows up on the TV screen in our home, we sit up and take notice. He is...
