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Deep Rooted Colourism: Vaidehi’s Story

Deep Rooted Colourism: Vaidehi’s Story

by Dark Is Beautiful | Feb 3, 2020 | Colourism Stories, Dark Skin, Discrimination, Melanin, Prejudice, Skin Colour Bias

“Her daughter used to be fair before. She didn’t bathe her properly, so she turned dark.” This was what was being said about my daughter when she was around three, and the “She” being accused so unfairly that it doesn’t even seem...
Unseen: True Worth Isn’t Skin-deep

Unseen: True Worth Isn’t Skin-deep

by Dark Is Beautiful | Dec 15, 2019 | Colourism Stories, Discrimination, Prejudice, Skin Colour Bias

I’m rummaging through my bag of memories looking for instances when my skin color was used to define me. I’ve had a relative tell me that I wouldn’t get married because I am dark and it would have been better to be born a boy. My father who is as dark as I am, taught...
Skin White Lost The Plot

Skin White Lost The Plot

by Dark Is Beautiful | Apr 24, 2019 | Advertising, Advocacy, Discrimination, Media Literacy, News, Skin Colour Bias

Advertisers are storytellers. They have the creative job of spinning a story of a product or service and convincing us that it is actually worthy of our attention, time and money. Keeping the target audience in mind, they weave in visuals, music, language, people,...
Beauty And The Invisible Dagger

Beauty And The Invisible Dagger

by Dark Is Beautiful | Mar 18, 2019 | Beauty Ideals, Colourism Stories, Skin Colour Bias

Beauty. A concept that we all battle with one way or another, for the most part of our lives. As a child, I wasn’t really worried about it. I thought the world around me had beauty, and I defined it by what I saw around me – the trees, the birds, my parents. I...
The Sad Truth About Colourism

The Sad Truth About Colourism

by DISB | Feb 12, 2014 | Beauty Ideals, Colourism Stories, Discrimination, Prejudice, Skin Colour Bias

The Sad Truth About Colourism Sapna’s personal story of overcoming discrimination is featured in the documentary film, Hue, by Sepia Films. Here she talks about her hopes for the film and about her dream that India would be country that lives up fully to its...
Amazing This Way

Amazing This Way

by DISB | Jan 25, 2014 | Beauty Ideals, Colourism Stories, Dark Skin, Skin Colour Bias

A mother and her daughter talk about skin colour and confidence. by Pranuthi Bunyan | With a poem by Sanchitha Rahael Sathyadass As a mother, I have heard people come up to us and make statements such as, “Your younger son has a better colour than the...
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